The POWER & Importance of Testimonials

A How-To- Guide

for Real Estate Agents


By Gayle Fitzmaurice

 

DOWNLOAD NOW:

The POWER and Importance of Testimonials E-Book. A How-To-Guide for Real Estate Agents.

Learn

✔ The emotional POWER of a testimonial
✔ The absolute EARNING POTENTIAL of a testimonial
✔ How to request testimonials from your clients, in a way that will always result in a winning and compelling testimonial
✔ How to use your testimonials to win MORE listings, sell your properties FASTER and Increase your profile as a LEADING LOCAL REAL ESTATE AGENT
✔ How to massively improve your marketing messages with the use of your testimonials
✔ How to use your testimonials to neutralise objections to commission fees
✔ How to set up your testimonial request and marketing on a RINSE & REPEAT automatic process

DOWNLOAD NOW

If you Google 'Why people don't like salespeople', in 0.7 of a second, you will get 367,000,000 answers to that question. 

Nobody likes salespeople, and mostly nobody trusts salespeople.

I'm going to talk straight to you now – consider this an intervention.
I want you to drop all the bravado - when it's all stripped down – YOU ARE A SALESPERSON.
Feel into that – how does it feel?
Don't fool yourself with elusive or vague words such as - sales/property partner – sales/property consultant - business development manager - sales/property associate.


No! feel into those dirty words - admit it to yourself YOU ARE A SALESPERSON.


Let me set you even further straight.

To be an expert salesperson, to have mastered the art of salesmanship is something to be massively proud of!

Such a high-level salesperson is to be a master of understanding of the dynamic of the emotions of the everyday human, to have an inherent six sense of the underlying and true factor that will motivate a buyer to commit or walk away.


This inner knowing comes to you through specific channels.

 You're a natural; it's inherent you've always had it.
➜ Its gained through years of experience, of winning and losing, and of learning to see the shows and tells in your client
➜ It is learned - as in you learn it through books and education, the understanding of human emotions and their triggers.

For most of us – it's a combination of all 3

DOWNLOAD NOW! FREE E-Book! The POWER & Importance of Testimonials for Real Estate Agents.

According to an article published in Harvard Business Review, which questioned 1,000 uber-successful salespeople, the below traits were dominant in their personalities.

➜ Modesty
➜ Conscientiousness
➜ Achievement Orientation
➜ Curiosity

Consider those traits for a minute - are they not beautiful personality traits to posses?
Ok, with that all been said, even in today's world, where constant information is available, where it is easy for any person to inform themselves on literally anything entirely; then why is it that people do not like salespeople? 

Why do people not trust salespeople?

Because they feel afraid - PEOPLE FEEL AFRAID TO MAKE BAD DECISIONS.


Buying decisions, whether that is buying / engaging, you as the real estate sales agent, or whether purchasing a property; creates stress and fear; because the fear of making a wrong decision looms large.

It's essential to understand the first emotion a person feels when actively engaging with a salesperson is fear.

Despite millions of years of evolution and the development of abstract thought and critical thinking, humans still rely heavily on emotions when making decisions.

That's right, regardless of all the data analysis and a super pros/cons list, the decision to buy is primarily influenced by one of the more primal brain areas and less about by what makes us so smart.

"The most startling truth is we don't even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don't hinder decisions. They constitute the foundation on which they're made!" (impactbnd.com)

The buyer's first emotion is fear. They feel afraid; they feel vulnerable, they feel like they are making a mistake, they feel like they are being tricked, they feel pressured, they feel other
people are going to tell them that they have been taken for a ride, they've been made a fool of - they feel like they are going to look stupid in front of their peers.

-------------------

STOP FOR A MOMENT

-------------------

Feel into that,

THE PERSON FEELS AFRAID
Say it out loud to yourself -

THE PERSON FEELS AFRAID

-------------------


 

SO WHY ARE TESTIMONIALS AND REVIEWS SO IMPORTANT?

In the simplest terms - because other people say you are a safe place - that's it!

 

Testimonial statistics show that consumers have come to rely on and trust testimonials and reviews more with the expansion of the internet. (boast.io)

  1. 92% of customers read online reviews before buying (Big Commerce)
  2. 72% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce)
  3. 70% of people trust reviews and recommendations from strangers (Nielsen)
  4. 88% of consumers say reviews influence their online purchasing decisions. (Vendasta)
  5. 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family (Big Commerce)
  6. 97% of B2B customers cited testimonials and peer recommendations as to the most reliable type of content. (Demand Gen Report)

How many reviews do you need for a star-rating to be considered accurate? Testimonials statistics can shed some light on these questions.

73% of consumers read six or fewer reviews before making a decision (Vendasta)
12% of consumers read more than 10 reviews (Vendasta)

DOWNLOAD NOW! FREE E-Book! The POWER & Importance of Testimonials for Real Estate Agents.

No matter which way you look at it, as real estate agents, we have got it tough - we are center stage for people when they are going through an incredibly stressful experience; they say buying and selling houses on the stress barometer is right up there with funerals and getting married.

 

When people are stressed - they are also afraid.
When you understand you are dealing with fear…
When you understand that you are dealing with people's emotions

Only then do you truly understand the importance of Testimonials, Ratings & Reviews.

When people feel safe and relaxed, they are open to building a trusting relationship with you.

When they trust you, they accept your guidance; you are their safe place in this process.

Understanding the fear associated with making a significant purchase or making a considerable selling decision and then further understanding how powerful testimonials are to neutralizing that fear is crucial in your realization of why you work for Testimonials and the commissions earned are just a bi-product … because, my friend, when you have an army of powerful and compelling testimonials – you will never have to stress about where the next sale is coming from – people will be lining up to do business with you – why? Because you get the job done & you're a safe place … everybody says so!

DOWNLOAD NOW! FREE E-Book! The POWER & Importance of Testimonials for Real Estate Agents.

HOW

HERE IS THE TRICK TO TESTIMONIALS

- YOU HAVE TO DO A GOOD JOB!
Testimonials keep you honest!

Let's break this down for the how-to Section
…when you have an army of powerful and compelling testimonials – you will never have to stress about where the next sale is coming from – people will be lining up to do business with you – why? Because you get the job done & you're a safe place … everybody says so!

 

Keywords/phrases of this paragraph I want you to focus on

 An army of powerful & compelling testimonials
 You will never again have to stress about where the next sale is coming from
 People will be lining up to do business with you.
 Everybody says so

We earn when we sell! We consistently earn when we consistently sell! We earn at the elite level when we are top performers!


The key to being a top performer is to have consistent paying business.

 

DOWNLOAD NOW! FREE E-Book! The POWER & Importance of Testimonials for Real Estate Agents.

Do your job to the best of your ability, stay honest, keep open communication - earn the testimonial.

But here is the clincher - the testimonial will not just magically appear!


YOU HAVE TO ASK FOR IT!

 

DOWNLOAD NOW:

The POWER and Importance of Testimonials E-Book. A How-To-Guide for Real Estate Agents.

Learn

✔ The emotional POWER of a testimonial
✔ The absolute EARNING POTENTIAL of a testimonial
✔ How to request testimonials from your clients, in a way that will always result in a winning and compelling testimonial
✔ How to use your testimonials to win MORE listings, sell your properties FASTER and Increase your profile as a LEADING LOCAL REAL ESTATE AGENT
✔ How to massively improve your marketing messages with the use of your testimonials
✔ How to use your testimonials to neutralise objections to commission fees
✔ How to set up your testimonial request and marketing on a RINSE & REPEAT automatic process

DOWNLOAD NOW

--------------------------

ARE YOU READY TO STEP-UP YOUR TESTIMONIAL GAME?

--------------------------

Are you ready to become known as an ACTIVE, LEADING, LOCAL REAL-ESTATE AGENT in your marketplace?
Are you ready to WIN more business?

 

For a limited time only receive !

  • 4 x of my TOP PERFORMING Testimonial Request Email Scripts
  • My EASY step-by-step guide on how to set up your Testimonial Request Email in HubSpot (link to free HubSpot account included).
  • Make your entire Requesting-Testimonials-Process an EASY rinse and repeat process
  • If your busy bee like me I have also included a how-to-guide on how to outsource your HubSpot-newsletter-set-up-task for as little as $30
  • You’ll also receive my ‘What you say about me’ email banner & footer for your use in your Testimonial request emails! All you need to do is replace my profile photo with yours!
  • My most recent 6 DL-Flyers focused around marketing my testimonials to the local market place - have your designer simply swap out my details for yours on the flyer and start getting your winning message out into your local marketplace!

Make your entire Requesting-Testimonials-Process an EASY rinse and repeat process

 

-----------------------------------------------

For A Limited Time ONLY Receive FREE With This Offer

------------------------------------------------

✔ E-Book the POWER & Importance of Testimonials for Real Estate Agents
✔ Email Scripts; HubSpot How-To Guide; Outsourcing Design Guide; Email Banners; 6DL Flyer designs.


The Full Rinse & Repeat Automation Process for Testimonial Requests


PLUS



✔ MY TOP SELLING MINI-COURSE

3 Things Top Agents Know & Do

BUY NOW! Only $19.99

AM I THE TYPE OF REAL ESTATE AGENT YOU SHOULD LEARN WITH?

HERE’S WHAT MY REAL ESTATE CLIENTS SAY ABOUT ME

Exceptional!

Gayle's service was exceptional.

Communication was outstanding and I felt so supported through the entire sale process. Even though the sale process for the property was a little out of the ordinary, she was always there and always so helpful. Just a delight to deal with. Thanks for everything Gayle.

Leanne & Peter Pauls

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Just amazing!

Hands down the best agent in the world! her professionalism, her honesty, her trust, her passion for her job, her knowledge in the Realestate world; combined with the value and appreciation she has for her clients is truly extraordinary. her outshining personality is the difference between her and other agents. even in this very challenging market, if you are looking to sell - or buy - your property, don't take a second thought, give this incredible woman a call now!

Sonja Filkoska

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Genuine, The Real Deal, Exemplary

If you are a seller or buyer, I highly recommend Gayle as your agent. From my first contact with Gayle her professionalism, market knowledge, honesty and genuine communication were stand out qualities that continued throughout the sale process. Her sales expertise was evident in the fact that our home sold on the first home open. Thank you Gayle you are one in a million. I am sincerely grateful to you for the smooth sale of our property.

Ainslie Hemmings

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Insightful, Capable, Determined, And Passionate Professional

In my business I come across a huge number of real estate agents, and I can honestly say that Gayle is undoubtedly one of the best. She is an insightful, capable, determined, and passionate professional who knows how to get the job done to achieve the results you require. I have no hesitation in recommending her services - I already do. Gayle thank you so much!

Larry Hirsch

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Energy, Authenticity & Invested

Gayle made us feel 100% confident with every step of the process. She talked us through options for marketing and staging our house as well as best practice for home opens and how to attract buyers. Gayle’s energy and authenticity made us feel as though she was as invested in the sale of our property as we were. She updated us at every stage so we were always aware of where we stood. Gayle ensured that our property was priced for the current market and ensured a timely sale. We cant recommend Gayle highly enough- she’s fabulous at her job and knows the area that she works. She’s so easy to deal with.

Thank you Gayle it was a pleasure.

Tom &  Zoe Rutherford

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Her Understanding Of Client And Customer Needs Is Impeccable

Gayle has an exceptional ability to effectively engage with all parties throughout the sales process. Her understanding of client and customer needs is impeccable, and she uses these skills to ensure everyone’s satisfaction. I have absolutely no hesitation in recommending Gayle, as I am convinced, I got excellent results as both a seller and buyer through her hard work and skill. I would not consider any other agent to handle my property affairs in the future.

David Vile

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Highly Recommend

The process of selling a house can be stressful at the best of times with the right choice of agent being critical to a successful outcome. What we Loved about Gayle was her professionalism, energy and understanding, she also has a very straightforward approach which allowed us to make sound decisions before and during the sales process. She knew what we wanted out of the sale of our house, and she made that happen, with the market being so tough we managed to sell our house within a 5 week turn over, I definitely feel we couldn't of done that without Gayle.

Sarah Colangelo

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The Best Agent Out There

Gayle is very knowledgeable. Tells you how it is stands by her word. Gets the sale done. Always keeps you informed. I am very happy that we found her. I highly recommend her to anyone.

Denise Jones

--------------------------

ARE YOU READY TO STEP-UP YOUR TESTIMONIAL GAME?

--------------------------

Are you ready to become known as an ACTIVE, LEADING, LOCAL REAL-ESTATE AGENT in your marketplace?
Are you ready to WIN more business?

 

For a limited time only receive !

  • 4 x of my TOP PERFORMING Testimonial Request Email Scripts
  • My EASY step-by-step guide on how to set up your Testimonial Request Email in HubSpot (link to free HubSpot account included).
  • Make your entire Requesting-Testimonials-Process an EASY rinse and repeat process
  • If your busy bee like me I have also included a how-to-guide on how to outsource your HubSpot-newsletter-set-up-task for as little as $30
  • You’ll also receive my ‘What you say about me’ email banner & footer for your use in your Testimonial request emails! All you need to do is replace my profile photo with yours!
  • My most recent 6 DL-Flyers focused around marketing my testimonials to the local market place - have your designer simply swap out my details for yours on the flyer and start getting your winning message out into your local marketplace!

Make your entire Requesting-Testimonials-Process an EASY rinse and repeat process

 

-----------------------------------------------

For A Limited Time ONLY Receive FREE With This Offer

------------------------------------------------

✔ E-Book the POWER & Importance of Testimonials for Real Estate Agents
✔ Email Scripts; HubSpot How-To Guide; Outsourcing Design Guide; Email Banners; 6DL Flyer designs.


The Full Rinse & Repeat Automation Process for Testimonial Requests


PLUS



✔ MY TOP SELLING MINI-COURSE

3 Things Top Agents Know & Do

BUY NOW! Only $19.99

Check Out My Boutique Agency Gayle Fitzmaurice Real Estate

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