Welcome to this blog post on how to effectively open a sales conversation and reap the rewards of consistent commission payments. In the first 30 seconds of your interaction with a potential client, it's crucial to make a good impression. People enjoy conversing with upbeat and well-mannered individuals, but no one likes to feel like they are being sold to. We'll be breaking down the different types of openings you can use in a sales conversation and providing examples for each.

The four most effective openings that you can use in a sales conversation are:

• Question Opening: Ask's an engaging question that relates to the purpose of the call but is on a subject matter that is important or of interest to the prospect. Example: Hi I’m NAME, I am the local real estate agent for AREA WHERE HOMEOWNER's PROPERTY IS LOCATED. I was wondering, when was the last time you received a free update on the market value of your home?
• Informative Opening: Informs the prospect of a piece of information that they did not know and is likely to be of interest to them. Example: Hi I’m NAME, I am the local real estate agent for AREA WHERE HOMEOWNER's PROPERTY IS LOCATED. Did you know that property values in our area have increased by X% in the past year?
• Flattery Opening: Is as it sounds, it is where you appropriately flatter the prospect. In the case of a property owner, the flattery would be towards their property. Example: Hi I’m NAME, I am the local real estate agent for AREA WHERE HOMEOWNER's PROPERTY IS LOCATED. I was just driving by your property and I must say, it's one of the most well-maintained homes in the neighborhood.
• Offer Opening: This is where the purpose of the call is to offer the prospect something. Example: Hi I’m NAME, I am the local real estate agent for AREA WHERE HOMEOWNER's PROPERTY IS LOCATED. I wanted to offer you a free consultation to discuss the current market value of your home and potential selling strategies.

Included to this post I’ve included a link for a 7-Day Free Trial of our Get Listings Bootcamp. This program provides access to our Sales Script eBook and teaching videos where you'll learn how to effectively generate and convert seller leads into successfully signed-up listings.

Ok team so inclusion to today’s post, by understanding the process of the sales script and structure, you'll be better equipped to use the right opening for each prospect type. Remember, it's important to be upbeat, well-mannered and not to come across as too salesy. Use the examples provided as a guide and tailor them to your marketplace. With these techniques, you'll be well on your way to reaping the rewards of consistent commission payments.